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attract the young consumer group. In late May, Qunar teamed up with 33 domestic and foreign carriers, including Air China, Chi
na Eastern Airlines, China Southern Airlines, Hainan Airlines, United Airlines and All Nippon Airways, to l
aunch discounted prices for students on more than 3,000 routes, along with the concept of student flight tickets.
Students who have registered successfully with their identific
tion documents on the platform will be able to book cheaper tickets. For instance, a one-way
flight ticket from Guangzhou to Beijing can be as cheap as 460 yuan ($66.7), which is about half of the price tag – 8
62 yuan – for a second-class seat on a high-speed train. Qunar said such low-price flight tickets compared with high-spee
d trains may change the travel habits of college students and create user stickiness.